Meet BETRUE at Hong Kong Electronics Fair 2026 — Your Idea, Our Audio Solution

BETRUE audio ODM, turn your idea into finished audio products, Hong Kong Electronics Fair 2026
BETRUE full‑cycle ODM audio development service on display at Hong Kong Electronics Fair

HK ELECTRONICS FAIR 2026 (AUTUMN EDITION)
October 13–16, 2026
Hall 3, Booth 3E-B19 | Wan Chai, Hong Kong

At the upcoming Hong Kong Electronics Fair 2026 (Autumn Edition), BETRUE will present a different way of approaching audio product development.

Our theme this year is:

Your Idea, Our Audio Solution.

Rather than simply presenting a collection of finished products, we will focus on what happens behind the product — how an idea can be developed, engineered, customized and brought into mass production.

For brands, product developers and buyers looking for an experienced audio ODM partner, the exhibition is an opportunity to discuss a project directly with our team.

Isometric render of BETRUE exhibition booth Hall 3 Booth 3E‑B19 with audio hardware display
Audio ODM development workflow infographic, from product concept to mass production for children audio player

From Product Idea to Mass Production

One of the key areas of our booth will demonstrate a real ODM development process through a children’s audio product project.

The story begins with an initial product idea.

From there, the development process may involve:

Product Concept → ID & Structural Development → Engineering Samples → Functional Validation → Product Refinement → Production Preparation → Mass Production

This is where an ODM factory needs to contribute more than manufacturing capacity.

The product has to be engineered around the intended user experience, acoustic requirements, product functions, industrial design and production feasibility.

Our children’s story player project demonstrates how BETRUE works with customers to turn an initial product concept into a manufacturable audio product.

The project itself is presented as a development case rather than simply as a finished product, allowing visitors to understand the thinking and engineering process behind the final result.

BETRUE children audio player engineering prototype on R&D workbench with drawings and test instruments
Engineering prototype of children audio player, showing BETRUE ODM research & development workflow.

A Private Space for ODM Project Discussions

Because audio product development often involves confidential designs, brand requirements and commercially sensitive information, BETRUE will again provide a private meeting room for one-to-one project discussions.

The meeting area is designed for customers who want to take a closer look at our ODM development capabilities and representative product samples in a more private setting.

Selected audio samples will demonstrate areas such as:

  • Auracast-enabled Bluetooth speakers
  • Auracast headphones
  • ARC-enabled audio products
  • Customized audio products developed for international brands

These samples are presented to demonstrate our engineering, acoustic and product customization capabilities, rather than as public displays of customer projects.

IWe respect the confidentiality of every customer and do not publicly disclose customer-specific designs, product information or proprietary project details.

For customers with a specific product idea, the private meeting provides an opportunity to discuss how we can develop, modify or create a new product specifically for their own brand and market.

See a Product You Like? We Can Develop It Into Your Product.

A customer may see a product at our booth that matches the direction they are looking for.

That does not mean they simply have to purchase the same product.

An existing product can become the starting point for a new project.

Depending on the project requirements, we can discuss modifications to areas such as:

Industrial Design · Product Structure · Acoustic Performance · Product Functions · Branding · Firmware & Function Customization

The objective is to develop a product that fits the customer’s own brand, target market and product positioning.

And when an existing product is not the right starting point, we can also work from a new product concept and develop a new ID around the customer’s idea.

Audio product customization and modification, industrial design, acoustic tuning, firmware ODM service
ODM audio customization service: revise existing product or develop brand‑new ID from scratch, covering ID, structure, acoustics, features, firmware and brand customization.

ODM Is More Than OEM Manufacturing

OEM manufacturing starts with a product that has already been defined.

ODM development goes further.

The customer may come to the factory with only a product idea, a market opportunity, a reference product or a desired user experience.

The role of the ODM partner is to help turn that direction into a practical product.

For audio products, this may involve coordinating:

  • Product concept and ID development
  • Acoustic development and tuning
  • Hardware engineering
  • Product function customization
  • Firmware customization
  • Engineering samples
  • EVT / DVT / PVT development
  • Tooling and production preparation
  • Quality control and mass production

This integrated development capability is what BETRUE aims to bring to its customers.

Difference between OEM and ODM audio manufacturing, full‑stack audio product development capability
ODM is more than OEM manufacturing. OEM produces existing designs; ODM delivers full‑cycle development from concept through ID, acoustics, firmware, EVT/DVT/PVT, tooling and quality control.

Visit BETRUE at Hong Kong Electronics Fair 2026

If you are looking for an audio product manufacturing partner, we invite you to visit BETRUE at:

HK ELECTRONICS FAIR 2026 (AUTUMN EDITION)
October 13–16, 2026
Hall 3, Booth 3E-B19
Hong Kong

Come and explore our audio development capabilities, see selected ODM project samples in our private meeting area, and discuss how your next audio product could be developed.

Your Idea, Our Audio Solution.

Have an Audio Product Idea? Let’s Talk.

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