Discover The Future of Audio Products

Market insights, innovation concepts and engineering knowledge from BETRUE, a professional OEM & ODM audio solution factory.

BETRUE is exploring next-generation outdoor audio concepts with brand partners. Contact us for early-stage prototype discussion.

Featured Article

Auracast for Speakers & Headphones: ODM Opportunities & Development Challenges

By Evan Wong
Posted in
Auracast for Speakers & Headphones: ODM Opportunities & Development Challenges Auracast for Speakers & Headphones Auracast, built on LE Audio and the LC3 codec, changes how Bluetooth audio is shared. Unlike traditional point-to-point Bluetooth pairing, Auracast enables one transmitter to broadcast audio to unlimited receivers — including speakers, over-ear headphones and other LE Audio devices….
Continue Auracast for Speakers & Headphones: ODM Opportunities & Development Challenges

Custom Bluetooth Speaker & Audio OEM ODM Solutions | 6 Audio Categories Showcased at Hong Kong Electronics Fair

By Evan Wong
Posted in
BETRUE’s sales team recently returned from the Hong Kong Electronics Fair, where we connected with a wide range of global buyers. Many prospects found us through online search, alongside our long-term trusted partners. Every conversation centred on one key question from the market: What’s Next for Bluetooth Speakers? Our answer is straightforward. Instead of competing…
Continue Custom Bluetooth Speaker & Audio OEM ODM Solutions | 6 Audio Categories Showcased at Hong Kong Electronics Fair

Meet BETRUE at Hong Kong Electronics Fair 2026 — Your Idea, Our Audio Solution

By Evan Wong
Posted in
Meet BETRUE at Hong Kong Electronics Fair 2026 — Your Idea, Our Audio Solution HK ELECTRONICS FAIR 2026 (AUTUMN EDITION)October 13–16, 2026Hall 3, Booth 3E-B19 | Wan Chai, Hong Kong At the upcoming Hong Kong Electronics Fair 2026 (Autumn Edition), BETRUE will present a different way of approaching audio product development. Our theme this year…
Continue Meet BETRUE at Hong Kong Electronics Fair 2026 — Your Idea, Our Audio Solution

What Is Next for Audio Products? Emerging Trends Brands Should Watch in 2027

By Evan Wong
Posted in
What Is Next for Audio Products? Emerging Trends Brands Should Watch in 2027 Introduction The audio industry is entering a new stage. For years, product development was largely driven by familiar categories: Bluetooth speakers, headphones, TWS earbuds and portable audio devices. Improvements often focused on better sound, longer battery life, smaller form factors and lower…
Continue What Is Next for Audio Products? Emerging Trends Brands Should Watch in 2027

What Is Next For Bluetooth Audio Products?

The Bluetooth audio market keeps evolving beyond basic playback and stereo pairing. New technologies including Auracast broadcast audio and LC3 codec unlock fresh opportunities across sleep, children storyteller, study, travel, work, wellness, indoor and outdoor lifestyle audio. We cover key trends, technical notes and commercial insights to help OEM and ODM brands shape your next audio product roadmap.

Future Trends

Coming Soon

Why Sleep Technology Is Becoming the Next Audio Market

Coming Soon

From Bluetooth Speaker to Smart Lifestyle Device

Product Innovation Lab

Coming Soon


Concept

BETRUE Concept: CES Sleep Mask With Ear Clip Technology

Coming Soon


Concept

Next Generation Kids Audio Player Concept

Coming Soon


Concept

Waterproof Speaker Concept for Outdoor Brands

Engineering Knowledge

Coming Soon

Technical

Why Acoustic Tuning Matters More Than Speaker Wattage

Coming Soon

Technical

Common Mistakes When Developing Bluetooth Audio Products

Coming Soon

Techincal

From Prototype to Mass Production: EVT, DVT, PVT Explained

Company News

Coming Soon

Notices